Digital marketing is not just about Paid Ads or Social media marketing. It is an ocean. There is Content marketing, E-mail marketing, DATA & ANALYTICS, Paid Ads, SEO, Social Media, E-Commerce etc. We often ask ourselves what are we good at? and we are all sure we are still digging our way through for that Answer. A Digital Marketer cannot be perfect in all the above-mentioned sections of Digital marketing. I think, The reason being a T-shaped marketer is something all experts marketers Strive for. Being a T Shaped Digital marketer gives us a Broader & Deeper understanding of one sector Under digital Marketing. If you are good at Content marketing, You go ahead and Understand content marketing in Deep, By exploring more in Content marketing. It may be for Content on Youtube, Social Media, or For Website. If you think you are good at Paid ads, You go deeper and explore More on Facebook ads, Google ads & Linkedin ads. T shaped marketers create & Maintain a perfect flow in each section of the funnel. Basically by building the right Strategy.
What is T Shaped Marketing?
A marketer who has a proven tracks record of having expertise & has implemented awesome things under one Digital Marketing Facet can be called a T shaped marketer. A Marketer who has a broad knowledge covering a wide range of Digital Tactics within Depth knowledge in one particular segment. If the person is good at doing SEO, he has got some good organic traffic for the business or he has made the website rank on the first page of Google, Something like this can be termed as a Narrowed knowledge under one sector. But, Developing in-Depth knowledge is not the only key to be a T-shaped digital marketer. It is also by understanding who your Targeted Audience is, Understanding their need & the best platforms to advertise for your targeted audience.
The Horizontal part of the”T” is the Broad knowledge about Digital marketing. This is the beginning stage where the person is introduced to the subject. It takes time to figure out your Expertise Subject. But, In general, the Marketer will be known all the subject which has been introduced to him I the Horizontal Path.
The Vertical Part of the “T” is the Depth of the Knowledge. This is where the person develops In-depth knowledge on one particular subject. Coming to this path takes time & Experience.
The T-shaped marketer is a specialist, They are generalists with one Speciality. They can look into the overall marketing strategy for that one particular Subject & go deeper in understanding it better through Technicality.
The Benefits Of Being T Shaped Marketer
Every Digital Marketing Agency has a dedicated team. Design Team, Content Team, Web Development Team, Campaign Manager or Paid Media specialist & Strategy Team. The people working under these Categories have knowledge or experience for that particular subject. And hereby Assist the clients based on the client’s requirements. A Web developer cannot work on a Campaign or a Designer cannot work on Strategy. A Web developer has In-Depth Knowledge about Building a Website. So, He is already on the Vertical part of Being a T-shaped Digital Marketer.
The above chart is the perfect example of a t shaped digital Marketer & this is what makes it so valuable. I have showcased the depth knowledge of a Performance Marketer. They are also called Paid Media Specialists. In the beginning, he gets a taste of all the categories from SEO to content marketing or E-mail Marketing. When it comes to Paid media his performance will be great, So he gets into the In-depth knowledge of Paid media Advertising which includes Facebook ads, Google, Linkedin & more. He will be able to put the over Strategy for Paid media advertising and help all the clients to whom having questions regarding the Paid media.
This type of marketer will be very beneficial for Digital advertising Agencies. Most of the clients when on-Boarded seek most of the Digital marketing requirements. Especially while building the client’s brand from scratch. Each person can come in contact with the client when his expertise section comes up. If this cycle is Applied for the clients, They will be winning the Marketing team. It gives them depth in the area of expertise.
How To Become T Shaped Digital Marketer?
In the beginning, It is very important to have a broader understanding of the subject either as a Digital Marketer or as a Physical Marketer. To become a T shaped marketer you want to start with the basics. Start with a general understanding & basic principles of the subject. Get exposure to how dose each section work. Does it excite you? Does it excite you to do more in the Particular section?. If you think you are good in Content creation, Start exploring more on how can u create content for social media, Bogging & content for E-mail probably. When you go deep you will understand it better. To go deeper it has to excite you.
THINK LIKE A STARTUP – You need to understand that this is a never-ending learning journey & keep your skill’s updated to the latest Digital trends happening in your platform. Keep yourself updated on the latest adaptable tactics that can be used within the context of your organization or industry sector. CLICK HERE to read more on the Latest Digital Marketing Strategy to Adapt in 2021.
T shaped Digital marketers bring a strong grip on their platform & can collaborate with other sections of the marketing agency to develop the best marketing strategy.