Rage Coffee is one of the best instant coffee i have tried recently. Among India’s growing coffee culture, Instant coffee in booming. Rage Coffee target consumer are mainly Gen Z. People aged between 18 to 30. I saw a lot of digital promotions by the brand & was keen in trying one of its flavors. Usually we don’t see much flavors in instant coffee’s but, this turned out to be the best flavored instant coffee i have ever tried. Rage Coffee is based out of Delhi in India & it is world’s first plant based vitamins coffee. Their branding and Packaging is next level. When i first received the bottle of Instant coffee, i expected it to be very small. But, for the price it is worth it. Rage Coffee branding is very eye catchy & i could see mainly Vector based branding for their product. Rage Coffee saw the demand for the coffee consumption in India & the young generation who care about the taste, Rage Product are now building the products which the consumer wants. This is probably the best marketing strategy adapted by the company.
Rage Coffee is Natural plant based coffee made up of 100 percent Arabica and are sourced from farms in India & Ethiopia with no Chemicals added. It is a Crystallized coffee infused with Six plant based Vitamins collaboratively work with caffeine bringing in a “distinctive kick”. The flavors are very tasty & it just feels like Natural freshly ground coffee. I personally tried Irish Hazel nut for the very first time, And it was Mind blowing. The flavors are very high effective & it definitely gives you the “Kick” to start your Day. If your a morning person & Coffee is your Kickstarter for the day, Then RAGE COFFE is the product to turbocharge your day.
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The growing Coffee company now has 3 product Segment’s INSTANT COFEE – COLD BREW BAGS & GROUND COFEE. All the products goes under regular quality checks & their blender use total consistency by Picking, sorting, roasting and grinding. The company now was nine flavors for you to get Hooked in their instant coffee segment. The Original Flavor, Irish Hazelnut, Creme Caremel, Sparky Orange, Chai Latte, Butterscotch Delight,Mint Mocha & Vanilla Bubblegum. I have personally tried Irish Hazelnut, Caramel,Vanilla, Mint Mocha & they are Amazing!. Am planning to try the rest of the flavors too once the present flavors are done.
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They say with a great Product comes Great Marketing and i should say Rage Coffee is leveraging the same. Me being a digital marketer by profession, I saw a lot of digital promotions by the brand and a lot of creative video marketing skills. Nearly 50% on their sales come from their digital media marketing & around 40% comes from their website. They retail their product through website and other parties such as Amazon, Flipkart, Bigbasket. Rage Coffee also aspires to strengthen its presence in international markets such as the US, the UK and other markets.